TikTok Earnings Calculator
Estimate TikTok payouts using adjustable RPM/CPM assumptions for Creator Rewards and Pulse. Supports eligibility and market adjustments for accurate revenue projections.
Estimate your TikTok earnings using adjustable RPM assumptions for Creator Rewards and Pulse programs. Supports eligibility and market adjustments.
Not all views qualify for monetization. Typical range: 60-90%
Estimated monthly earnings
Based on 80,000 eligible views at $1.75 RPM
* These are estimates based on industry data and reported creator earnings. Actual TikTok payouts vary significantly by program, video eligibility, region, advertiser demand, content type, and many other factors. TikTok does not have fixed pay rates. For accurate projections, use your own RPM from TikTok Analytics. Results are automatically saved in your browser.
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Frequently asked questions
Does TikTok have fixed pay rates?
No. TikTok does not have fixed pay rates. Payouts vary significantly by monetization program (Creator Rewards vs Pulse), video eligibility, region, advertiser demand, content type, audience engagement, and many other factors. The Creator Rewards Program typically pays $0.50-$3.00 RPM, while Pulse can pay $2.90-$7.75 RPM based on reported creator earnings. However, actual earnings can be much lower or higher depending on your specific circumstances. Use adjustable RPM/CPM in this calculator to model different outcomes.
What is the TikTok Creator Rewards Program?
The TikTok Creator Rewards Program (formerly Creator Fund) pays creators for videos that are at least 1 minute long. To be eligible, you typically need at least 10,000 followers and 100,000 views in the past 30 days, though requirements vary by region. The program rewards original, high-quality content with strong engagement. Earnings are based on video views, engagement, authenticity, and audience location. Not all views qualify for monetization—typically 60-90% of views are eligible depending on various factors like video length, completion rate, and content guidelines compliance.
What is TikTok Pulse?
TikTok Pulse is an ad revenue sharing program where creators with at least 100,000 followers can earn money when ads appear next to their content in the "top 4%" of videos. The top 4% is calculated based on factors like video views, engagement, brand safety, and creator loyalty signals. When a user views your video followed by a Pulse ad, you earn a share of that ad revenue. Pulse RPMs typically range from $2.90 to $7.75 based on reported creator earnings, though actual rates vary significantly. Due to the TikTok algorithm, not every video view results in a Pulse ad impression, which is why eligible view counts are often much lower than total views.
How much do TikTok creators actually make?
TikTok creator earnings vary dramatically. Based on reported earnings from creators, many make just pennies to a few dollars per month despite having hundreds of thousands of views. For example, one creator with 380,000 followers earned $0.06 from 8 eligible views in a month. Another earned $3.45 from 484 eligible views at $7.13 RPM. Some creators with millions of views report earning $1-$17 per month from Pulse. The key challenge is that only a small percentage of total views qualify as eligible monetized views. Successful TikTok creators typically earn more from brand deals, sponsorships, and other revenue streams than from TikTok's built-in monetization programs.
Why are my TikTok earnings so low?
TikTok earnings are often lower than expected because: (1) Only a small percentage of views qualify as eligible monetized views (often 4-6,000 views out of hundreds of thousands), (2) RPM rates are generally lower than other platforms like YouTube, (3) Not every video view results in an ad impression due to the algorithm, (4) Video length matters—longer videos (≥1 minute) are required for Creator Rewards, (5) Audience location significantly impacts earnings (US traffic pays more than other regions), (6) Content type and engagement affect eligibility, and (7) The programs are still evolving with variable payout structures. Many creators find that brand partnerships and sponsorships are more lucrative than TikTok's built-in monetization.
How accurate are these estimates?
These are rough estimates based on reported creator earnings and industry data. Actual TikTok payouts vary significantly and are often lower than estimates suggest. The calculator uses RPM ranges from $0.50-$3.00 for Creator Rewards and $2.90-$7.75 for Pulse based on documented creator payments. However, your actual earnings depend on many factors including video eligibility, audience location, content type, engagement, ad availability, and TikTok's algorithm. For the most accurate projections, use the custom RPM option and enter your actual RPM from TikTok Analytics. This calculator should be used as a general guide, not a guarantee of earnings.
What are the eligibility requirements for TikTok monetization?
For the Creator Rewards Program, you typically need: (1) At least 10,000 followers, (2) At least 100,000 video views in the past 30 days, (3) Videos must be at least 1 minute long, (4) Be 18 years or older, (5) Follow TikTok's Community Guidelines and Terms of Service, and (6) Live in an eligible country. For TikTok Pulse, you need: (1) At least 100,000 followers, (2) Be 18 years or older, (3) Content must be in the "top 4%" based on views, engagement, and brand safety, and (4) Live in an eligible region (currently US-based creators). Requirements vary by region and program, so check TikTok's Help Center for current criteria in your location.
How can I increase my TikTok earnings?
To increase TikTok earnings: (1) Create videos longer than 1 minute to qualify for Creator Rewards, (2) Focus on high-engagement content that keeps viewers watching, (3) Target audiences in high-paying regions like the US, UK, and Canada, (4) Post consistently to build a loyal following, (5) Optimize for the "For You" page to maximize reach, (6) Follow TikTok's Community Guidelines to ensure eligibility, (7) Diversify income with brand deals, sponsorships, and affiliate marketing, (8) Build to 100,000 followers to access Pulse, (9) Create original, authentic content that resonates with your audience, and (10) Focus on building a personal brand that attracts partnership opportunities beyond TikTok's built-in monetization.
Can you help with TikTok content creation and video editing?
Yes! We specialize in creating engaging social media content, motion graphics for short videos, UGC (user-generated content) style videos, professional video editing, and optimized content for TikTok and other platforms. Our unlimited design subscription includes all these services with fast turnarounds. We understand what makes TikTok content perform well and can help optimize your videos for maximum engagement. For growing creators, we offer partnership opportunities and service exchanges based on your channel's growth potential. Get started or contact us to discuss partnership opportunities.
When will I receive my TikTok payments?
TikTok pays creators monthly for both Creator Rewards and Pulse programs. Payments are typically processed around the 1st-5th of each month for the previous month's earnings. You must reach the payment threshold (typically $10-$50 depending on your region and payment method) to receive payment. Payments are made via PayPal, bank transfer, or other methods depending on your location. You'll need to set up your payment information in TikTok Creator Center and verify your identity before receiving your first payment. Processing times vary by payment method and location, so allow 5-10 business days for funds to appear in your account.
Is this calculator affiliated with TikTok or ByteDance?
No, this calculator is an independent tool created by Renlar for informational purposes only. TikTok is a trademark of ByteDance Ltd. This tool is not affiliated with, endorsed by, or sponsored by TikTok or ByteDance Ltd. We have no partnership or business relationship with TikTok or ByteDance. All company names and trademarks are the property of their respective owners. For official TikTok information, monetization policies, and support, visit TikTok for Creators or TikTok Help Center.
Important Disclaimer
This calculator is provided for informational purposes only and does not constitute financial, legal, or tax advice. TikTok® is a registered trademark of ByteDance Ltd. This tool is not affiliated with, endorsed by, or sponsored by TikTok or ByteDance Ltd. We have no partnership or business relationship with TikTok or ByteDance. All company names and trademarks are the property of their respective owners. Estimates are based on reported creator earnings and industry data. Actual TikTok earnings vary significantly based on monetization program, video eligibility, audience location, content type, engagement, advertiser demand, and many other factors. Results can vary dramatically by region, country, content type, and individual circumstances. There is no guarantee or commitment that you will earn the estimated amounts. This tool should not be used as the sole basis for business or financial decisions. Always verify information with TikTok Analytics and your payment dashboard for accurate earnings data. For official TikTok Creator Rewards and Pulse information, eligibility requirements, policies, and support, visit tiktok.com/creators. Consult with a qualified financial advisor for personalized advice.
About TikTok Monetization Programs
TikTok offers multiple monetization programs including the Creator Rewards Program (for videos ≥1 minute) and TikTok Pulse (ad revenue sharing for top content). Eligibility requirements vary by program and region. Creator Rewards typically requires 10,000 followers and 100,000 views in 30 days, while Pulse requires 100,000 followers. TikTok is owned and operated by ByteDance Ltd., a Chinese technology company. For official information, eligibility requirements, and to apply, visit tiktok.com/creators.